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<h1><font size=4><b>London’s War on Informality, what seven hours in
London taught me about surveillance capitalism – Brett Scott
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27Dec23</a>
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<h1><b>The War on Informality - (via Diggers350 list at
www.tlio.org.uk)<br>
</b></h1><h3><b>
<a href="https://brettscott.substack.com/p/the-war-on-informality">What
seven hours in London teaches me about surveillance capitalism – Brett
Scott – 19 Dec 2023</a> –
<a href="https://brettscott.substack.com/">Brett’s
Substack</a></b></h3><b>
<a href="https://tlio.org.uk/londons-war-on-informality-what-seven-hours-in-london-taught-me-about-surveillance-capitalism-brett-scott/" eudora="autourl">
https://tlio.org.uk/londons-war-on-informality-what-seven-hours-in-london-taught-me-about-surveillance-capitalism-brett-scott/<br>
<br>
</a></b>I lived in London for 11 years, and hold a deep affection for the
city, but when I visit now I feel physically uneasy. As I disembark at
Gatwick airport and step into the terminal, I’m hit with the punch of an
invisible forcefield. Alarms start ringing in my nervous system, like
those birds that cause a racket when danger is approaching.<br><br>
A friend tells me it’s because I’m an ‘economic empath’. She means it
half-jokingly, but it’s true that I sense a creeping darkness looming in
the city that I can’t easily put words to, but feel in my body. It must
be something subliminal I’m picking up, but what? It starts when I see
the HSBC billboards that line the passage to the passport control, with
pictures of grandparents and kids alongside slogans like ‘together we
thrive’. It builds as I force myself to look into the facial recognition
cameras to trigger the e-gates through the border. It spikes further as I
try to avoid looking at the MFlow cameras from Human Recognition Systems
Ltd, their swirling lights trying to attract my attention so they can log
my iris and track me around the airport to optimise crowd
control.<br><br>
Then there’s the feeling of being held hostage in the Gatwick shuttle
train where they force me to listen to easyJet deals read by someone
pretending to be my friend, selected by an advertising company that used
consumer research that told them a working-class voice sounds more
trustworthy when trying to sell things. Then comes the moment I dread
most. The clipped voice over the loudspeakers at the National Rail
station that says, “If you see something suspicious, report it to a
member of the British Transport Police…” At that point I violently
scrabble for my headphones, because I want to drown out what’s coming
next. Shit, I’m too slow. Here it comes…<br><br>
<h3><b>‘SEE IT, SAY IT, SORTED’, the voice says.</b></h3>That phrase,
which is repeated every five minutes on British transport, send those
inner birds of mine into a scream. I think about the kids growing up in
this environment, having this repetitive mantra coded into the deepest
parts of their neural circuits as ‘normal’. I also think about the
economic structure behind it. I picture the brainstorming sessions with
the AML Group, the advertising agency that was paid a shed-tonne of money
to create that slogan. They’re quite proud of it:<br><br>
The AML Group execs reckon they’re pretty edgy with their Sin City
aesthetics. The website profile photos of their leadership team are set
against a backdrop of street art – presumably to show their creativity –
while they boast that their campaign has led to a 365% increase in
paranoid reports about ‘suspicious behaviour’. In London, you can get
paid a lot to make creativity and conformity work hand in hand.<br><br>
<h3><b>Being held by the handrail</b></h3>So, within an hour of arriving
in the UK, my emotional Geiger-counter is registering high ambient
toxicity in the environment, but the triggering goes on. The journey from
Gatwick into central London is one long string of directives to be a
conscientious good citizen, playing in the background as I’m told to be a
conscientious good consumer by the Santander billboards on the Tube
platform, the fintech adverts in the carriage, and the Barclays posters
on the escalators that pass me while the voice tells me to ‘please hold
the handrail’.<br><br>
<img src="cid:7.0.1.0.1.20231227015320.056deb30@cultureshop.org.uk.1" width=427 height=591 alt="Emacs!">
<br><br>
London is a city of endless helpful requests coldly delivered to sound
like orders, alongside matey propaganda designed by M&C Saatchi to
make corporate platforms look warm and cuddly. When I lived here, this
mix of dripping corporate inauthenticity and stultifying paternalism was
there like a suffocating blanket, but the city had a strong
counterculture to balance it out. I was born at the tail-end of the
authoritarian apartheid regime in South Africa, so when I arrived London
seemed a city of exhilarating experimentation and freedom. I lived in the
neighbourhood of Brixton from 2008-2013, where every day the street
market was a multicultural carnival with home-made ginger beer, ska music
and the smell of weed. London seemed to have a decent balance of power
between the formal corporate and state sphere, and the informal street
life that teemed around it in the cracks. There was, as it were, a
vibrant outside to the suffocating blanket.<br><br>
Perhaps what my nervous system now registers is a shift in that balance.
The vibrancy still exists, but it’s on the retreat as the outside space
is eaten up. In the great ongoing war between bureaucratic corporate
surveillance capitalism and the human soul, the former is gaining
ground.<br><br>
<h3><b>Entering the production line</b></h3>Within two hours an emotional
motif has emerged. It’s the feeling that London increasingly operates as
a series of optimised production (and consumption) lines presided over by
authorities, corporations and technology. People cram off the Tube to
cram into Pret for coffee to cram into work, before cramming into the
self-service checkouts at Tesco for lunch. You’ll never see the bosses or
shareholders of the production lines, but you will see a series of CCTV
cameras, touch-screens, QR codes and employees, with the latter
increasingly subordinated to the technology.<br><br>
As people cram into the bars in the evening, they’ll leave their Pret
cups and Sainsbury’s sushi containers crammed into bins. Those will be
emptied before dawn by an army of unseen cleaners, many of them
immigrants, who will un-cram the city so the process can continue when
everyone drains from the catchment area of the suburbs into the trains
again. Once on the platform, our minds can get crammed afresh with the
cutting edge of automation ideology, which in London means pervasive
fintech ads, like this one from the automated investment manager
Nutmeg.<br><br>
<img src="cid:7.0.1.0.1.20231227015320.056deb30@cultureshop.org.uk.2" width=445 height=597 alt="Emacs!">
<br><br>
Ah, Nutmeg. I remember this crew. I was involved in the London
‘alternative finance’ scene around 2011 when Nutmeg was founded, and the
team would turn up at events I attended. Like most fintech players, they
claimed to be pioneering a ‘revolution’ against the banks. Here’s their
old billboard.<br><br>
Spot the difference? Glance to the bottom left of their newer ad, and
you’ll see that the ‘investing without the bankers’ company has been
bought by J.P. Morgan. Their former CEO’s LinkedIn page says he’s ‘taking
a break’, which is unsurprising given that he probably no longer needs to
work after getting paid to sell out. Then again, selling out was always
the plan. Nutmeg was backed from the start by firms like Armada
Investment Group, Balderton Capital and Schroders, who would make damn
sure the CEO ‘takes a break’ if the likes of J.P. Morgan made an offer.
The inauthenticity in Nutmeg’s vision was always there.<br><br>
At some level everyone here knows that every claim around them is laced
with a streak of the fake. False revolutions are marketed constantly.
Some are even named after revolutions, like Revolut.<br><br>
It’s ironic that Revolut chooses this image, because 9 out of the 11
people in their leadership team are white men, and there are no black
women, but commercial inauthenticity is so normal that Londoners expect
to be lied to. The start-up phase of a company is just like the start-up
phase of an unfinished product on a production line. In the early phase,
the start-up gets to say scrappy rebellious things, but by the end
they’re ready to be sold to J.P. Morgan. Revolut is backed by some of the
same venture firms as Nutmeg was, so don’t be surprised if it ends up
swallowed. The fintech scene primarily exists for one thing: to help
bridge the gap between Big Finance and Big Tech.<br><br>
<h3><b>The soundtrack of techno-feudalism</b></h3>By hour three, the
latest theme tune of London’s corporate takeover rises into my
consciousness. It’s an incessant beeping sound. Beep. Beep. Beep. It’s
the sound of people tapping their cards or phones on contactless payments
terminals, in Pret, in the Tube, on the bus, in Sainsbury’s, everywhere.
It’s the sound of a message being sent by the smart-chip on their card
via the merchant’s bank to Visa’s fortress data-centres to their bank’s
data-centres and back. It’s also the sound of Visa, Mastercard and the
banking sector getting richer. More generally, it’s the sound of us being
processed by a system that wants to accelerate its production and
consumption lines.<br><br>
Henry Ford famously quipped that ‘any customer can have a car painted any
colour, so long as it is black’. The bosses of London increasingly say
‘use whatever form of payment you want, so long as it’s digital and
corporate’. Indeed, the rise of contactless payment in London was
kickstarted by the TfL transport system, which not only started blocking
people from using cash, but partnered with Barclaycard to promote
contactless payments. In true inauthenticity-maximization style, they ran
a phoney charity drive to onboard people with the help of former mayor
Boris Johnson and the advertising giant M&C Saatchi. The initiative,
which was called ‘Penny for London’, claimed you could be a humanitarian
by using contactless payment, because the system would automatically
donate 1p from your train fare to underprivileged young Londoners if you
did so.<br><br>
The initiative raised little money for charity, but that was never the
point. The point was to shift people’s payments behaviour. The directors
of the now-dissolved Penny for London Ltd included Boris Johnson’s
Mayor’s Fund, former Barclays CEO Bob Diamond, and hedge fund mogul and
Conservative Party peer, Baron Stanley Fink. Isn’t it strange that a
bunch of financial elites were invited to sit on the board. Someone
should report that to the See It, Say It, Sorted help-line as suspicious
behaviour. I fantasize about calling the operator and saying:<br><br>
‘I’ve noticed London has been taken over by two colossal American
payments firms working in conjunction with Big Finance and Tech, and
people don’t seem to notice. Suspicious?’<br><br>
I can imagine the operator looking for ‘corporate takeover’ and ‘apathy
towards ruling class hegemony’ in the list of threats to UK democracy.
‘No, sorry, we only act upon terrorist threats, homeless people, brown
people, and people who take photos of our CCTV cameras’.<br><br>
<img src="cid:7.0.1.0.1.20231227015320.056deb30@cultureshop.org.uk.3" width=403 height=593 alt="Emacs!">
<br><br>
My French friend Victor takes glee in telling me that the UK has a
lingering feudal mindset, because the country never had a true revolution
like his. Certainly, parts of UK society seem to welcome in domination by
techno-feudalism with minimal resistance. Behind the beeps on the
contactless terminals I can see the grinning faces of the execs at
Barclaycard, Visa and ApplePay, watching all the ‘cashless’ feedback
loops accelerate, entrenching their platforms as the only means of
survival in this environment. Their hegemony is amplified by state
authorities, museums, universities, theatres and other institutions of
cultural clout that add their official blessing to this takeover by
‘going cashless’.<br><br>
Still, when I first lived in London, cultural immunity to this was
higher. Using cash was normal, and it was also the currency of the
informal underground that provided a counterpower to the formal sphere.
Very few people experienced cash as ‘inconvenient’ in 2008, but even back
then payments firms were working to shift that perception. I can hear the
Visa UK marketing team popping the champagne cork on the night they
released their 2016 ‘cashfree and proud’ campaign. Voiced by the much
loved actor Brian Blessed, it had the objective of making cash seem
‘peculiar’ in the city by 2020.<br><br>
Just like AML Group amplified British paranoia by 365%, these guys
amplified the take-over of Big Finance-Tech with remarkable speed. Visa
wanted Londoners ‘liberated’ from cash, but so-called ‘cashless payment’
is just transfers of bank-issued digital casino chips. Put differently,
they wanted us liberated from our lack of reliance on banks. They wanted
the cash economy to get metabolized by a corporate oligopoly.<br><br>
This mentality of capture was presented as progressive: like our chuffed
man in the ad above, we were supposed to feel a ‘sense of achievement’
when welcoming this in. Most notably, this mentality flourished in a
particular strata of middle-class professionals. You don’t need to be a
social scientist to see that wherever gentrification goes, cashlessness
follows. The old ‘cash or card’ question asked by bartenders was
silenced, and replaced by them shoving the POS terminal at you. This was
the true ‘cashfree’ situation Visa desired, and yes, they are very proud
that businesses will promote them by removing your choice to use their
physical competitor.<br><br>
<h3><b>Sterilisation by gentrification</b></h3>By hour four in London I
must find safe harbour. I retreat to the The Montagu Pyke on Charing
Cross Road on the edge of Soho. It’s a Wetherspoons pub, and Wetherspoons
is an interesting beast. One the one hand, it’s a stock-market listed
company that consolidates pubs into a corporate chain. On the other, it
uses its market power to protect stuff that might otherwise be undermined
by market forces, like traditional real ale. Wetherspoons is notable for
supporting CAMRA – the Campaign for Real Ale – and The Montagu Pyke is
bastion for old London geezers who don’t want to be shamed for using cash
or talking in a cockney accent.<br><br>
I actually used to work in an old CAMRA pub called The St. Radegund. The
roguish but loveable old boss was called Terry, who in his twenties had
travelled for years through Asia in a beat-up van. I walked in, asked for
a job, and the next night I was working, no questions asked. His policy
was to serve no lagers, allow no smartphones, and accept no card
payments. At the end of the evening I’d lock the pub up and take my wages
in cash out of the till for myself. He simply trusted I’d take the right
amount.<br><br>
<h3><b>St Radegund regulars</b></h3>The Radegund felt ‘homely’, but what
does this mean? In a corporate office you’re only allowed you to express
a limited part of yourself, but in a home all aspects of your being are
allowed to reside. Things we call ‘homely’, then, have a certain level of
holism. The Radegund was part of the capitalist economy – it sold beers
for profit – but that was but one part of its spirit. It was also a
community meeting space, a place for lonely widowers to find company, and
for Terry to tell long stories to the regulars.<br><br>
The Radegund’s most notable feature was the banning of phones, which
prevented people from accessing a tool they might otherwise use to mine
their environment for emotional commodities that could be pushed into an
attention marketplace. Even the image I managed to sneak above was a
partial infraction on that spirit. Phones are designed to make it
technically easy for us to make audio-visual objects out of feelings and
experiences that otherwise would resist objectification, and at this time
Facebook was trying to lure me in with little dopamine rewards to get me
to hand these objects over to them, so it could be displayed back to me
from the outside.<br><br>
At first glance the phone ban seemed restrictive – even draconian – but
actually it protected the space from a mentality of commodification that
might otherwise take root. Arguably, holding that mentality at bay is
what makes things feel ‘underground’. One of the darkest possibilities
facing us right now is that our phones may be like trojan horses invited
into realms we may want protected from commodification. They slowly erode
the sense that the underground resides within us.<br><br>
Needless to say, the non-commodified holism that made the Radegund feel
homely is the same thing that makes entire neighbourhoods feel homely.
The old Brixton market, for example, played host to all manner of
non-commercial values that co-existed alongside market activities. There
was a diversity of spirit, which is what people end up calling ‘vibrant’.
The more you push the needle towards non-commercial logics, the more
‘alternative’ a place seems. What we call ‘counterculture’ is a mentality
that revels in de-prioritizing commercial logic, rather than
foregrounding it.<br><br>
Brixton’s gentrification really kicked off in 2011, when the Tory
government broke the squatting scene and cleared out a big chunk of the
informal culture. In the years since, a Wetherspoons pub called the
Beehive has operated like a shelter, taking in fugitives pushed out by
the rise of cashless wine bars and craft beer breweries. Soho, where the
Montagu Pyke stands, was lost to gentrification way before that, but the
pub is hosted in the building that once housed the old Marquee Club. Back
in the late 60s, the venue was home to nascent stars like Led Zeppelin
and David Bowie. The pub has a small exhibit commemorating this:<br><br>
When I first moved to London, I got a thrill from listening to the Dire
Straits song Wild West End, in which Mark Knopfler sings about walking
the grimy streets of Soho before the area was turned into a simulacrum of
itself to be sold to tourists. I never got to experience Mark’s Soho. One
of the classic symptoms of deep urban commodification is that the
identity of a place gets ripped away from those who live there and
displayed back to them from the outside. You don’t host the spirit of
Soho. You consume it. You live inside a product, and the local
authorities begin to view themselves as product managers.<br><br>
Many so-called ‘global cities’ face this problem. Amsterdam and
Barcelona, for example, increasingly feel like managed products, which is
why neighbourhoods like Gracia in Barcelona have graffiti saying
‘TOURISTS GO HOME, YOU’RE NOT WELCOME’. People who live in a home don’t
like sensing they’re living in a production line for experiential
commodities to be sold to outsiders, but London authorities have long
given up the idea that the city is primarily a home. No, it’s primarily a
venue to attract foreign investment, a tourist package, or a canvas of
opportunities for property developers.<br><br>
I saw this first hand when I worked in the financial sector from
2008-2011. I specialised in flogging exotic derivative contracts to
property investment funds and developers. I saw how they saw the city as
a series of spreadsheets. Buildings were just the intersection of input
costs and output revenue, existing only to yield that residual essence
called profit. Of course, these values of efficiency and accumulation
feel sterile, so the developers would constantly try to cloak their
profit-extraction endeavours in non-commercial imagery of friends,
family, fun, adventure, weirdness, rebellion and so on. This is a more
general feature of capitalism, which always must seek to appropriate
non-commercial logics, and this is what ends up making things feel
‘gentrified’.<br><br>
Gentrification is best understood as a pacification process, in which the
marketable elements of some holistic thing are split off from its
threatening elements. It’s like skinning a tiger. You’re left with an
exotic, novel and aesthetically-pleasing skin, without any of the
substance in its original context. Interestingly, if you study the
Montagu Pyke exhibit above, it references backlashes to this phenomenon
in music:<br><br>
In reaction to celebrity rock, and to music run by record companies as a
branded consumer product, the streets broke through again in the form of
Punk Rock<br><br>
‘The streets’ is an interesting phrase, but the last bastion of punk rock
in London was a place called Camden, which no longer exists. Well, it
technically exists, but what people call ‘Camden’ right now is actually
the skin of the old punk neighbourhood, thrown over a commercial machine
that sells the image of punk culture back to both the residents and a sea
of tourists.<br><br>
Trying to be a 1970s punk in a 2023 London is like trying to be a wild
ferment in pasteurised milk. What makes a place feel ‘commercial’ is when
the values of efficiency, ‘convenience’ and accumulation take over from
all others, and the holistic spirit is slowly evicted. Commercial culture
sterilises – or pasteurises – the environment of any parts of the human
spirit that don’t act to support its aims.<br><br>
All watched over by benevolent intermediaries<br><br>
<h3><b>Young Mark Knopfler</b></h3>In Wild West End Mark Knopfler sings
about ‘getting a pickup for his steel guitar’ in Soho’s music Mecca,
Denmark Street. By hour five in London I’ll inevitably end up there. I go
to Wunjo Guitars and pretend to be in the market for a National
Resonator. A staff member plays along, saying “give it try!” The Wunjo
staff are all passionate guitar geeks, and – while they wouldn’t mind
making a sale – they’re just as excited to share their love for the topic
with anyone who turns up. Denmark Street retains some of the spirit of
Mark’s time, but other things are being lost.<br><br>
One of Mark’s most gutsy songs is Walk of Life. It’s about a busker
called Johnny who plays “down in the tunnels, trying to make it pay”.
Busking is a classic informal economy activity. You set up on the street,
get moved on by cops, set up someone else, and collect coins as you go. I
remember a busker called Flame Proof Moth who’d play down on the banks of
the Thames next to a big target for people to chuck coins at.<br><br>
Let’s map Flame Proof Moth on an economic systems diagram. If you imagine
an economy as a giant interdependent mesh of players, ranging from tiny
to gigantic, it would look something like the diagram below. The big
corporate oligopolies sit in a centre, with smaller SMEs further down the
chain, and then the millions of employees, freelancers and precarious
workers forming rings around this. The ‘informal economy’ is always in
the periphery. As I chuck a coin to Flame Proof Moth, it’s like two tiny
nodes interacting on the outskirts.<br><br>
Imagine now I live in a world where my brain has become convinced that
progress means being totally dependent on Visa. Flame Proof Moth has been
forced to come up from the River Thames and to set up one of those
iZettle payments terminals next to him, so my card can call out via his
bank and Visa to my bank and ask them to transfer 50p in digital casino
chips to him (minus fees). Now, the tiny nodes no longer interact.
Rather, we route our relationship through the central oligopoly.<br><br>
If we rendered this image in 3D, tapping that card might look like
this.<br><br>
We’re now part of the formal economy. The ‘formal’ sector is the realm
where bureaucratic values of hierarchal order preside. Formalization
often entails intermediation, with small players routing through large
players, a process that requires authentication. The ‘informal sector’,
by contrast, operates on more horizontal and peer-to-peer lines. Amazon
is formal. Large parts of the old Brixton market were informal. Many
other businesses are a hybrid.<br><br>
People whose minds have become excessively formalised will often demonise
the informal sector with names like ‘the black market’. They may insist
we ‘bring people in’ to the formal market, because they imagine that
those who rely on street-level relations are out in the cold, and that
corporate capitalism is like a kindly parental entity waiting to cuddle
them. The informal market stands in opposition to corporate capitalism,
so is branded as ‘inefficient’, precisely because it holds space for
non-commercial values. It’s some grungy guy on the banks of the Thames
who wants you to throw coins at him. He obviously has yet to understand
that ‘liberation’ follows if he agrees to pay fees to Mastercard for the
privilege of survival.<br><br>
But here comes the dark part. The informal realm is what maintains the
very vibe of a city, the sense of aliveness, the sense that its citizens
are active creators rather than passive consumers. Some of the world’s
most vibing places maintain a healthy balance of power between informal
and formal. There’s an almost erotic interplay between those spheres, but
the sure-fire way to kill the vibe is to break the balance. That’s when
the society gets pasteurised. That’s when punks become
consumers.<br><br>
<h3><b>Keeping posture in slump culture</b></h3>It’s hour six, and
against my better judgement I enter Tesco to get dried fruit to keep my
energy up. The UK’s biggest supermarket is part of a cluster of chain
stores that dominate every high street. This phenomenon was dubbed ‘Clone
Town Britain’ by the New Economics Foundation, who found that 41% of high
streets in Britain were indistinguishable from each other in
2007.<br><br>
Tesco is a champion for the bureaucratic streamlining of the UK populace.
When I lived in London they pioneered self-service checkouts as a way to
fire their service staff. As I was leaving they started piloting cashless
stores in certain central London locations, aiming to set a new cultural
precedent. The Guardian uncritically reported on this as part of the
‘growing cash free revolution’, but we know all about these phoney
revolutions. Since I left, Tesco has pioneered the
‘make-it-normal-to-surveil-customers revolution’: each cashless
self-service checkout now sports a mini-panopticon camera, to make you
feel like you’re being watched.<br><br>
I look at the people dutifully scanning their goods around me. They seem
obedient, or is it that they’re stressed and preoccupied? Their faces
seem to say ‘Don’t ask me to think about something political. This is
progress’.<br><br>
We’re told that progress is a bold striding into the future, but much
‘progress’ is actually a type of releasing of resistance. It’s the
process whereby we either invite in, or relinquish resistance to, a
narrow set of values that will displace a more holistic set. Much like
the act of me slumping into a chair is me going along with gravity
(rather than resisting it by holding posture), progress is the process by
which we slump into acceptance of the default systemic tendencies in a
large-scale capitalist system.<br><br>
Those default tendencies are expansion and <b>acceleration</b>, both of
which are elements of the economic god of Growth, and automation is a
crucial component of all. Under a capitalist economy, tech just makes our
lives faster, rather than easier. It’s not like the people in the Tesco
self-checkout area are chilled out. No, they’re being pushed through a
bureaucratic apparatus that wants them to move faster. Of course, Tesco
will market this with reference to ‘convenience’, showcasing some
marginal short-term benefit, but once a person steps in, the alternative
will be pulled away from them. Self-checkout used to be optional. Now
it’s often mandatory.<br><br>
This is a type of entrapment, but given that resistance feels futile,
it’s psychologically easier to nudge yourself towards believing that a
self-service surveillance check-out is ‘modern’ and ‘progressive’. If
nothing else, you’ll grudgingly learn that this is the new normal. After
all, everyone else is doing it. What’s actually happening here is that
the systemic tendencies of capitalism are proliferating through a network
of people who have no ability to push pause to stop and ask if this is
what they all really want. This is what ‘market forces’ are so good at
doing: they prioritise a small subset of human desire – that momentary
need to move slightly faster, for example – in order to lock in a new
state of <b>acceleration</b> that you won’t be able to back away
from.<br><br>
This is easy to see, because there are many British people who demand
physical cash to stay, but their demand will never be acted upon. What
will actually happen is that those who slide into digital payment will
have their ‘demand’ weaponised to recalibrate the infrastructure. Just
look at all the new cash-blocking ticket machines in the National Rail
stations. What they’re saying is this: From this point on, we only accept
corporate intermediation. We don’t care about your archaic demands for
texture. We require frictionlessness. We prioritise hierarchy over
horizontality. They’re basically coercing cash users towards the choice
that jells with automation.<br><br>
In the current phase of the global economy, you’re told that you will be
‘left behind’ unless you leap aboard the platforms required to reach the
requisite level of automation that everyone’s expected to sync up to. As
you slump into acquiescence, the more likely you are to take on the
persona of ‘the consumer’. Yes, I’m being served by Tesco. They only put
these machines here for my convenience.<br><br>
Antonio Gramsci would have called this ‘cultural hegemony’. It’s when
people internalise the value set of a ruling class as natural,
inevitable, and – eventually – their own. This poses a problem for me,
because when I critique the captor, the captives might turn on me. I
often have London friends shuffling uncomfortably as I insist on paying
cash in a restaurant, or asking for a menu rather than scanning the QR
code. They feel I’m being unfair on the waiter, who has no power to
change the decisions made by the faceless bosses. It’s not like Tesco CEO
Ken Murphy is going to turn up when I ask the Tesco assistant why my face
is now on a screen. Ken answers only to his institutional shareholders.
If I cause a fuss, I’m the trouble-maker.<br><br>
Holding posture in this environment takes energy, but people are still
resistant to the slump. Walking away from Tesco I notice that Nationwide
has picked up on the angst felt by those who are being nudged towards
digital apps as their bank branches are closed down.<br><br>
There’s some fine-print at the bottom. If we have a branch in your town,
we’ll still be there until at least 2026.<br><br>
Three years. That’s all they’re prepared to promise. After that, all
deals are off. The decision is made, and the key question facing the
corporate sector is how to slowly mould the ‘laggards’ into
compliance.<br><br>
<h3><b>Searching for the outside</b></h3>I want to see my old home. It’s
a bittersweet way to spend my seventh hour, but Brixton was always a
melting pot for the different clans of the ‘periphery’. This included
immigrants but also the countercultures. In the last decade, however,
Brixton became a battleground between two different conceptions of
‘independence’. On the one hand, were cash-only informal-vibe diaspora
shops selling giant African land snails, jerk chicken and goats hooves.
They authentically were pretty independent from the formal corporate
economy. On the other, were a new crop of entrepreneurs opening
‘boutique’ shops with names like Champagne+Fromage and Honest
Burger.<br><br>
It was always a class war. The new entrepreneurs called themselves ‘indy’
but firmly plugged themselves into the digital mega-platforms, both in
their marketing and operations. Visa was there to present itself as a
humble servant, while the businesses slumped into a Faustian alliance to
become its ‘cashless’ frontline agents in exchange for shaving a percent
off their costs. They always knew their customers would wilt into
compliance, after which the adaptable human brain could do the work of
editing their memories to forget that there ever was an outside to
Visa.<br><br>
People ask me why I focus so much on cash. It’s because the arrival of
so-called cashlessness is an eviction notice served to non-commercial
spirits. The formal sector is slowly assassinating the informal economy,
like an imperial death squad hunting down rebels. The creep is like a
virus, and old Brixton punks must watch as it spreads into the body of
the neighbourhood that hosts their identity. It appears to them as a
sedation of the spirit, and a great forgetting of a world where
solidarity, disdain for authority, and acceptance of imperfection were
standard.<br><br>
Their – perhaps reactionary – fear, of course, is that young Londoners
will be born into this situation of capture, with their brain patterns
calibrated within the formal system, such that they can’t recognise an
outside. For example, many young people no longer have a concept of
‘money outside the bank’. Money is ApplePay. What is friendship without
WhatsApp? What is directions without Google? There is no world that
precedes the digital corporate overlay, with its filtering,
auto-correcting and curating. The very concept of un-intermediated life
is an endangered species.<br><br>
I have no way of knowing what it was like to arrive in London in the
1700s, with no phone to connect to wherever you came from, or what it was
like being Mark Knopfler arriving in 1973. I have, though, experienced
what it’s like to arrive in 2008 without Silicon Valley laying out an
all-encompassing digital red carpet. I’ve experienced getting paid ‘under
the counter’ at an old pub, and doing things ‘off the record’. I guess
I’m worried that 18 year-olds arriving here now must be preceded by their
bank, by Google, by facial recognition, by Whatsapp.<br><br>
But it would wrong to say that the outside doesn’t exist. Everyone has a
holistic spirit with rebellious, creative and romantic elements, even if
they increasingly must funnel through platforms that fundamentally
contain no rebellion or romanticism. I know that there’s a team of AI
engineers right now working on producing simulacra of those mystical
feelings, so they can be wrenched from you and sold back. I’m just hoping
they don’t succeed.<br><br>
Do you feel it?<br><br>
London now manifest in my body as a feeling of constriction, but there’s
a hint of something else. Loneliness. I often get told I’m weird for
caring about stuff like cash and informal economies, and perhaps my
greatest angst in London is to do with voice. I want to name what’s going
on, but sense that many others find it uncomfortable, even taboo. I’m not
even asking for Tesco to be anything different from what it is. All I
want is for them to be authentic for once. I just want to walk in and to
hear the bosses admit that those self-service checkouts have got sweet
fuck all to do with my interests. I want to hear Ken Murphy say: Brett,
the self-service machines are here for us to process you faster, so suck
it up and stop standing in the way of our profit. Ah, how refreshing that
would be.<br>
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