[IER] The power of Corporate Propaganda: Review of 'The Mythology of Business"

Fri Aug 7 12:40:38 BST 2015

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The power of corporate propaganda: review of ‘The Mythology of Business’

By John Christensen from the Tax Justice Network
<http://www.taxjustice.net/2015/08/07/the-power-of-corporate-propaganda-revi
ew-of-the-mythology-of-business/> 

Why  <http://www.taxjustice.net/wp-content/uploads/2015/08/SCN_00071.jpg>
did the vibrant social democratic traditions of Europe and North America
collapse so swiftly in the face of the pervasive propaganda of the
neoliberal project? Was it because the post-war golden age of Capitalism –
les trentes glorieuses as the French call the period of record growth and
stability between the 1940s and 1970s – imploded in the face of its internal
contradictions? Or was it because a series of Big Lies had been propagated
by leading economists and corporate-funded thinktanks, and subsequently
lapped up by a grateful business community and by politicians? This blogger
tends towards the latter view.

In 1988, with Reaganomics and Thatcherism in their heyday, I was a
high-table guest at the annual dinner of the Jersey branch of the Institute
of Directors (a right wing lobby organisation). I had been invited because I
had recently taken up post as economic adviser to the government of Jersey
(a British tax haven), and there was some curiosity about my appointment. I
found myself seated beside the chief executive of the offshore division of a
leading UK bank (which incidentally collapsed during the 2008 financial
crisis and required a massive government bailout). For an unbearable two
hours I endured his paeans to what had become known as supply-side
economics: corporate tax cuts stimulate investment; wealth trickles-down to
poorer people; deregulation ‘frees’ investors from forests of ‘red-tape’,
and business investment is invariably more ‘efficient’ than public
expenditure. On and on he went, and I listened politely, but the minute the
meal ended and I could get up and leave without causing undue offence, I
interrupted him and said that I could only take his ideas seriously when he
could back them with evidence, and in the real world there was no evidence
to support his  <http://dictionary.reference.com/browse/nostrum> nostrums.

The truth is that economics and politics have become captive to a collection
of lies. These lies have been repeated endlessly by a pliant media and by
conservative politicians to the extent that they have become myths. And
supply-side mythology has become the global common-sense. As David Whyte
comments in the introduction to his new booklet (The Mythology of Business,
The Institute of Employment Rights, July 2015):

“(these myths) . . are what we might call ‘zombie concepts’ since they do
not refer to any known social reality but nonetheless live to haunt us.
Zombie concepts are the ideas that stalk through politics like the living
dead. They have no real explanatory power or evidential basis – but they
follow us like zombies with the purpose of terrorising us and preventing us
from doing anything to challenge or stand in the way of corporate greed.”

Consider the following:

Since privatisation of Britain’s rail industry, train fares in England have
become the most expensive in Europe, while trains have become less
comfortable, slower, less productive and less environmentally friendly than
their counterparts in France, Germany, Italy and Spain. This blogger’s water
bills have increased threefold in real terms since privatisation, without
any observeable improvement in service (same water, same pipes) and little
or no additional investment in water infrastructure. Privatisations have led
to the replacement of full-time jobs with part-time. Wages have halved in
real terms in some industries. Executive earnings have increased more than
tenfold. In what possible way can these privatisations be considered a
success story?

Consider also the consequences of deregulation and cutting ‘red tape’.
According to British Prime Minister David Cameron “European red tape is
throttling business”. OECD research shows that Britain has the second lowest
product market regulation in the world. Has this improved the business
climate in Britain? Investment in productive industry and research and
development remains low, financial deregulation encouraged criminal
practices throughout the banking sector, consumers have little protection
from bad business practice (horsemeat sold as beef, for example), and
between 2010 and 2014 there were only two prosecutions of employers for
breaching minimum wage law. Without the discipline of state-enforced
regulation, bad business practice drives out good practice, and businesses
compete in a mindless race-to-the-bottom.

And consider what has happened on the tax side. Most economists, including
prominent right wing economists, have long since dismissed supply-side tax
cuts as nothing more than a “cruel joke” (as prominent US economist Robert
Reich described trickle-down theory). There is no evidence, anywhere in the
world, to support the myth that lowering taxes for the wealthy and for
business leads to greater prosperity for all. Nonetheless, successive
governments of both conservative and social democratic persuasions have
signed-up to supply-side theory and vigorously applied it. Scandalously, few
politicians have seen fit to check whether it actually works. Let’s consider
the facts: long term data from the USA reveals a stark pattern:

“The period in which taxes on the rich and on businesses were generally
increased (the post-war boom) was a period in which the wealth of the
poorest 40% increased in real terms. The period in which taxes on the rich
and on business were reduced (from the Reagan government in 1980 to the
present) was a period in which the wealth of the poorest 40% decreased in
real terms.”

The term trickle-down originated as a gag by US vaudeville star Will Rogers
during the Great Depression. The sick part is that Rogers’ joke morphed into
a myth, eagerly adopted by influential economists, business leaders, media
commentators, thinktanks, politicians, and by a large and gullible part of
populations across the world. Rising inequality throughout the world (see
<http://www.taxjustice.net/wp-content/uploads/2013/04/TJF_7-2-2.pdf> Piketty
et al) provides testimony to how powerful myths, supported by Big Lies, can
over-ride rational arguments in the absence of resistance.

Supply-side Capitalism has failed at every level. It has not created
prosperity for the 99 percent. It is failing to protect the global
ecosystem. It is failing to invest in new technologies and jobs for the 21st
century.  Big businesses have become recipients of huge direct and indirect
corporate welfare subsidies.  It has created unprecedented inequality and
corrupted democracies around the world,  Supply-side economics turb-charged
the criminogenic environment of offshore tax havens.

Intellectually trapped by the mythology of supply-side economics,
politicians continue to race head-long to the bottom. Who on earth would
want to win such a race?

‘The Mythology of Business’ provides a short, accessible and compelling
exposé of ten of the most popular zombie myths of these times. As David
Whyte comments, these myths have a singular purpose: “to sustain corporate
greed at the expense of the rest of us.” We have a duty to question these
myths, to expose the lies that sustain them, and to challenge the
politicians and opinion-formers (including zombie economists in academia)
who mindlessly repeat these myths despite the lack of evidence that any of
them hold any meaningful truth.

Copies of ‘The Mythology of Business’ can be obtained from www.ier.org.uk
<http://www.ier.org.uk>  or by completing the order form
<http://www.ier.org.uk/blog/don%E2%80%99t-believe-business-hype-0>  

Institute of Employment Rights, 4th Floor, Jack Jones House, Liverpool L3
8EG

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