[Diggers350] 'Secrets of the Superbrands', 9pm, BBC3, Tuesday 17th

Ben Mathers benjaminmathers at gmail.com
Wed May 18 19:13:22 BST 2011

I think it's relevant and appreciate being notified of things like this,
it's one of the reasons why I'm a member of this email group. Just as I'm
sure things that you have posted Alison I have been equally interested in.
This group has a diverse range of things posted from many angles, all with
the central goal of social change and a more equal access to resources etc.


On 18 May 2011 14:36, Paul Mobbs <mobbsey at gn.apc.org> wrote:

> On Tuesday, May 17, 2011 06:17:34 pm Alison wrote:
> > cheers, I'll watch that. Glad this was posted - i'll remember this next
> > time I'm told my post isnt allowed because it's 'not strictly about
> > farming'
> If people are not happy with what I post, please tell me for future
> reference.
> Branding is the invisible tie that binds people psychologically to the
> systems
> of modern consumerism. It consist of nothing but a stupid logo, but within
> them are bound the aspirational values that embody neoliberalism and the
> whole
> suicide cult of incessant growth within the Earth's finite environment.
> They
> are the key to how the modern world enslaves people to a conceptual
> "reality"
> that's not only destroying the planet, but also the quality of life of
> those
> led, unconsciously, down this absurd pathway.
> Like it or not, if we want to change people then we have to understand
> "them"
> -- both the brand concept and the people who "believe" in what they offer
> -- in
> order to explain our 'alternatives' in a way they can relate to. That means
> picking apart the whole mind-warping concept of brands, brand loyalty and
> the
> value system that goes with it. Doesn't matter if you're promoting veg-box
> schemes, anarchic squats or collective enterprises, if you want to reach
> the
> mass of the public then you have to engage with what make the whole brand
> machine tick in order to pull it apart, from the inside out, to make the
> anti-
> consumption/low impact option a true and viable alternative to the present
> economic "consensus".
> The more I move down the 'low impact'/'living lightly' route the harder I
> find
> it to relate to the whole consumption mind-set -- and I know others who
> have
> similar problems the more they disengage with the "mainstream" of the
> economic
> system. Having read around what the programme sought to cover, I thought
> that
> people on the Diggers list would find the programme a useful insight --
> both
> into what makes our outlook different, but also as a means of understanding
> and
> reaching out to the poor people locked into this mundane system.
> If you want to bring down the system, it helps if you understand its weak
> points first!
> P.
> --
> .
> "We are not for names, nor men, nor titles of Government,
> nor are we for this party nor against the other but we are
> for justice and mercy and truth and peace and true freedom,
> that these may be exalted in our nation, and that goodness,
> righteousness, meekness, temperance, peace and unity with
> God, and with one another, that these things may abound."
> (Edward Burrough, 1659 - from 'Quaker Faith and Practice')
> Paul's book, "Energy Beyond Oil", is out now!
> For details see http://www.fraw.org.uk/mei/ebo/
> Read my 'essay' weblog, "Ecolonomics", at:
> http://www.fraw.org.uk/mei/ecolonomics/
> Paul Mobbs, Mobbs' Environmental Investigations
> 3 Grosvenor Road, Banbury OX16 5HN, England
> tel./fax (+44/0)1295 261864
> email - mobbsey at gn.apc.org
> website - http://www.fraw.org.uk/mei/index.shtml
> public key - http://www.fraw.org.uk/mei/mobbsey-2011.asc
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