Exploited homeless rigged as walking wi-fi hotspots at swanky Texas conference

[Tony Gosling]

Homeless people turned into walking wi-fi hotspots at $2 per 15 minutes
By Rob Waugh - Daily Mail - PUBLISHED: 17:12, 12 March 2012 | 
UPDATED: 07:31, 13 March 2012
http://www.dailymail.co.uk/sciencetech/article-2113959/Homeless-people-turned-walking-wi-fi-hotspots-2-15-minutes-SXSW.html
A marketing stunt where homeless people were turned into walking 
internet hotspots with T-shirts proclaiming 'I'm a 4G hotspot' has 
caused outcry in Texas.
Branding agency BBH was forced to defend its 'Homeless Hotspots' 
initiative after it was described as 'dystopian' - and lambasted as a 
'shameful, hideous, patronising, dehumanising idea' by British brand 
strategist Luke Scheybeler. The Homeless Hotspots initiative was 
trialled at the SXSW music and technology conference in Austin, Texas 
- with a suggested price of $2 per 15 minutes.
The homeless people stood beside conference goers to provide internet 
via a MiFi devices which connect to the internet via the 4G phone 
network and offer web access via a wi-fi network.
The idea was spotted by a New York Times reporter, and swiftly caused outcry.
The Homeless Hotspots idea was created by a branding agency - and 
although profits go to charity, the idea was lambasted as vulgar.
Saneel Radia of BBH, the company which created what it describes as 
an 'initiative' responded to criticism via the company websites, 
'Obviously, there's an insane amount of chatter about this, which 
although certainly villianises us, in many ways is very good for the 
homeless people we're trying to help.
A promotional video shows off one of the wi-fi vendors, Clarence, a 
homeless man from New Orleans who lost his house in Hurricane 
Katrina, and has been in financial trouble since.
'Homeless Hotspots is a charitable innovation initiative - it 
attempts to modernize the Street Newspaper model employed to support 
homeless populations,' says BBH, the branding company which created the idea.
'As digital media proliferates, these newspapers face increased 
pressure. Our hope is to create a modern version of this successful 
model, offering homeless individuals an opportunity to sell a digital 
service instead of a material commodity.'
At SXSW, attendees could pay the homeless people what they liked for 
access - and the 'Hotspots' kept the money for themselves.
It's not clear whether the Homeless Hotspots project will have a 
wider launch after the technology conference.

Using homeless people as 4G hotspots
http://www.calgaryherald.com/technology/Using+homeless+people+hotspots+SXSW+2012/6293952/story.html



Sinister Forces: A Grimoire of American Political Witchcraft by Peter Levenda,
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