'Tenant Assured' App Wants To Sell Your Private Data To Landlords
tony at cultureshop.org.uk
Sat Jun 11 08:35:17 BST 2016
<http://fortune.com/tag/changing-face-of-security/>CHANGING FACE OF SECURITY
This Invasive App Wants to Sell Your Private Data to Landlords
Hackett <https://twitter.com/rhhackett>@rhhackett JUNE 9, 2016, 3:54 PM EDT
The startup behind it eyes employers and romantic interests next.
Web 2.0, meet credit reporting agency 2.0.
Public social media information apparently isnt
enough for the next generation of businesses
looking to grade consumers on their reliability.
A new app wants to know as much as it can about
youincluding the private digital bits.
Assured, created by Score Assured, a U.K.-based
startup, aims to dig deeper than whats out in
the open. Heres how the service, which debuted in the U.K. recently, works.
A prospective landlord (and Tenant Assured
customer) sends a prospective renter a link to
the service, which requests access to one or more
of his or her social media profiles on
-1.64% , Instagram,
-3.98% , and
-3.97% . Then it hoovers up the data therein
containedincluding whats normally off limits
for profiles marked privatecrunches it through
some algorithms, and delivers an analysis to the landlord.
A reporter at the Washington Post
the plunge (brave soul) and decided to test out
the service. The app created a creepy digest,
as she says, about her online self. My personal
tenant report includes a list of my closest
friends and interests, a percentage breakdown of
my personality traits, a list of every time Ive
tweeted the words loan and pregnant, and the
algorithms confidence that Ill pay my rent consistently, she wrote.
Thornhill assured Fortune that the company does
not pry into ones chat threads, such as Facebook
Messenger conversations, Twitter or Instagram
direct messages, or LinkedIn in mails. Rather,
it scopes out the content posted to a network,
looks at ones usage and activity, ones closest
contacts, and other personal detailssuch as how
often someone goes on vacations or writes the words terrorist and murder.
People continue more and more to expect their
private data to become something of value that
theycant sellbut can trade for something,
Thornhill said. We see it as a way of helping
people get something they want. In this case, tenancy.
Credit reporting agencies and background checkers
have long histories of associated connotations
with privacy invasion, intrusiveness, and, of
course, creepiness. As The Atlantic out it in
recent story, such bureaus were the NSA of the
19th century. This seems to be an iteration on that theme.
The company is also exploring specialized
versions of the software for use-cases in
recruitment, online dating, and other areas.
Screenshot of website
Evictees and families unite
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